Mark Varley: Founder and CEO, Addresscloud: Hitting the spot - getting location accuracy right (114)

To provide the right insurance for homes and workplaces, insurers have to be sure of the exact location of the assets.

But 500 years on from the creation of the UK’s Royal Mail, the challenge of knowing where something is and what surrounds it remains. 

Addresscloud is one company rising to that challenge. Five years on from launch, it has processed 32-million addresses and 25-million buildings, with the data being used to help insurers quote and bind, fight wildfires in the US and even for organic vegetable deliveries.  

Founder and CEO Mark Varley joins Matthew to discuss where the idea came from and how the company has secured a strong list of clients in the UK, US and Europe. 

Talking points include: 

• Identifying and processing useful data sources
• Using analytics for higher resolution modelling
• Why big tech isn’t always best on geocoding
• Bootstrapping vs external funding
• The benefits of working with clients outside insurance 

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